A Bit About Me
I’m a performance-driven marketer with a deep background in paid media, analytics, and strategic growth.
Proven success in scaling lead generation and media efficiency across diverse verticals.
With years of hands-on experience in paid search, display, and programmatic, I’ve helped businesses—from startups to national brands—optimize campaigns for ROI and qualified lead acquisition.
I’ve led cross-functional efforts across analytics, SQL reporting, and platform implementation—leveraging tools like GA4, Looker Studio, and CRM integrations. From executing media strategy in platforms like Google Ads, Microsoft Ads, and Meta, to building performance-focused WordPress sites, I bring end-to-end marketing fluency that ties execution back to measurable impact.
My Skills
I believe growth comes from continuous learning. I’m always exploring new platforms, tools, and data strategies to improve performance, streamline execution, and deliver smarter, faster results across campaigns.
Professional Experience
Current
Leap Group (amp)
Senior Paid Media Manager
Lead cross-platform paid media strategy, managing budgets exceeding $1.5+ annually. Execute performance-driven campaigns across Google, Meta, and programmatic — consistently achieving 20–30% lift in ROAS and reducing CPA through data-led optimizations and strategic account structure improvements.
2024-205
WeCalll Media
Senior Performance Marketer
Scaled high-volume lead generation across healthcare, Medicare, and home services, overseeing $15K/day spend. Drove thousands of inbound calls monthly through Google Ads, Microsoft Ads, and affiliate networks. Built landing page testing frameworks that improved CVR by 25%.
2023-2024
Dentsu Creative
Product Manager
Led product development for an internal media flighting platform and a partner-facing employee scheduling tool. Collaborated with cross-functional teams to define MVPs and deliver agile releases. Launched improvements that cut campaign setup time by 4%, boosted tracking QA accuracy to 95%+, and supported onboarding of over 13,000 users across partner orgs.
2021-2023
EasyHealth
Senior Product & Marketing Analyst
Played a key role in driving nearly $10MM in revenue through media performance and product improvements. Led go-to-market and adoption strategies that boosted product value, expanded user engagement, and added $100K+ in monthly recurring revenue through new product lines.
2017-2021
Tranzact
Associate Director of Paid Media
Led paid strategy and performance marketing efforts across health insurance accounts totaling $10MM+ in annual spend. Oversaw campaign delivery across platforms (Google Ads, Meta, Microsoft, DV360), optimized account structure, and mentored a team of 5–7. Developed testing frameworks and reporting pipelines that improved efficiency and lifted performance outcomes across the funnel.
Senior Paid Media Specialist
Managed $5MM+ in paid search and social campaigns for health insurance clients. Spearheaded testing roadmaps, expanded automation efforts, and supported platform migration to improve lead flow and reporting speed.
Paid Media Specialist
Executed day-to-day campaign builds, optimizations, and reporting for D2C Medicare lead gen clients. Took on high-volume accounts, rapidly scaling to $300K/month budgets while maintaining ROAS and CPL goals.
2013-2017
Marshall University
Student Support Specialist, Instructor
Provided academic support and life skills coaching for students with Autism Spectrum Disorder in the College Program. Taught 1-credit university success course, developed individualized support plans, and co-authored materials to promote neurodiverse inclusion on campus.
Graduate Assistant, College Program for Students with ASD
Created promotional and outreach content to raise awareness of neurodivergent student needs. Supported curriculum development and day-to-day mentorship, contributing to ongoing student success and retention efforts.
2011-2013
Huntington Health & Rehabilitation
Marketing & HR Coordinator
Oversaw all in-house marketing efforts, producing newsletters, press releases, and social media content to promote community engagement. Coordinated recruitment marketing and employee onboarding, supporting a facility of 150+ staff. Managed internal communications and improved visibility across patient and partner audiences.
Education
2013-2015
Marshall University Graduate College
Master of Arts, Psychology
Focused on data analysis and research methods. Supported students with autism, led cross-functional teams, and launched a university-wide diversity initiative. Managed 18 graduate employees.
2011-2012
Saint Leo Univesity
Master of Business Administration, MBA
Built a strong foundation in strategic and operational business principles — now applied across marketing, analytics, and product work.
2005-2010
Marshall University
Bachelor of Arts, Psychology
Laid the groundwork in human behavior, learning theory, and data-driven thinking — which continues to influence marketing and product insight today.
Certifications & More
Certified Scrum Product Owner (CSPO)
Scrum Alliiance
(CSPO) Certified Scrum Product Owner
Certified in agile principles and Scrum methodology with a focus on product ownership. Skilled in prioritizing backlogs, aligning stakeholders, and delivering iterative value in cross-functional teams.
Advanced Certified Scrum Product Owner
Scrum Alliance
(A-CSPO) Certified Scrum Product Owner
Built on foundational CSPO knowledge to lead more complex initiatives. Emphasized strategic planning, stakeholder communication, and data-driven prioritization in high-velocity environments.
Publication
Creating Allies for the Future
The West Virginia Autism Training Center Magazine – Spring 2016 · Apr 1, 2016
Contributed the lead article for a statewide autism advocacy initiative. Developed messaging strategy and co-authored promotional content for a campaign fostering inclusive education and awareness.