About Me
I help businesses turn traffic into results through
performance marketing, product strategy, and high-converting digital experiences — built to grow.
I build performance funnels backed by seven-figure marketing experience.
My work sits at the intersection of data, design, and decision-making. Whether you’re rethinking your funnel UX, optimizing an underperforming campaign, or launching a new growth initiative, I bring the clarity, strategy, and execution needed to make it work.
What I Do
From traffic to revenue — I deliver performance-first marketing systems across paid media, funnels, sites, and analytics.
PERFORMANCE MEDIA BUYING
I manage high-intent paid search campaigns with a focus on lead quality, conversion rate, and long-term ROI — backed by seven-figure spend experience across multiple verticals.
FUNNELS & LEAD GENERATION
From landing pages and call flows to full WordPress builds, I deliver conversion-optimized assets that are marketing-ready, tracking-enabled, and performance-tuned from day one.
SITES, ANALYTICS & REPORTING
I implement full-funnel tracking and attribution using GA4, GTM, Ringba, Invoca, websites and more — giving you real insight into what’s driving growth and what’s draining budget.
Skills
My Experience
Current
Thumbtack
Growth Marketing Manager, SEM & Mobile App
Led Thumbtack’s SEM and mobile app acquisition strategy, managing $38.7M in annual spend and driving 1.25M+ requests YTD, 11.5% above target. Built attribution, reporting, and testing systems that improved iROAS visibility, funnel efficiency, and acquisition quality across web and app growth channels.
2024-2025
Leap Group (amp)
Senior Paid Media Analyst (Contract)
Managed 6-figure monthly media budgets across search, display, and programmatic. Led campaigns in healthcare, Medicare, and home services — focusing on qualified inbound lead generation and ROI.
2024-2025
WeCall Media
Senior Performance Marketer
Managed 6-figure monthly media budgets across search, display, and programmatic. Led campaigns in healthcare, Medicare, and home services — focusing on qualified inbound lead generation and ROI.
2023-2024
Dentsu Creative
Product Manager
Launched new products across cross-functional teams. Owned roadmap, testing, research, and go-to-market strategies across data, UX, and engineering.
2022-2023
EasyHealth
Senior Product & Media Analyst
Launched new products across cross-functional teams. Owned roadmap, testing, research, and go-to-market strategies across data, UX, and engineering.
2017-2022
Tranzact
Associate Director of Paid Media
Led paid media strategy and reporting for $30M+ in spend. Delivered campaigns across search, native, contextual, and display with emphasis on profitability and transparency.
Certifications
Recognized expertise in agile product ownership and stakeholder alignment.
