About Me
I help businesses turn traffic into results through
performance marketing, product strategy, and high-converting digital experiences — built to grow.
I build performance funnels backed by seven-figure marketing experience.
My work sits at the intersection of data, design, and decision-making. Whether you’re rethinking your funnel UX, optimizing an underperforming campaign, or launching a new growth initiative, I bring the clarity, strategy, and execution needed to make it work.
What I Do
From traffic to revenue — I deliver performance-first marketing systems across paid media, funnels, sites, and analytics.
PERFORMANCE MEDIA BUYING
I manage high-intent paid search campaigns with a focus on lead quality, conversion rate, and long-term ROI — backed by seven-figure spend experience across multiple verticals.
FUNNELS & LEAD GENERATION
From landing pages and call flows to full WordPress builds, I deliver conversion-optimized assets that are marketing-ready, tracking-enabled, and performance-tuned from day one.
SITES, ANALYTICS & REPORTING
I implement full-funnel tracking and attribution using GA4, GTM, Ringba, Invoca, websites and more — giving you real insight into what’s driving growth and what’s draining budget.
Skills
My Experience
Current
Leap Group (amp)
Senior Paid Media Analyst (Contract)
Managed paid media strategy across Google Ads, Microsoft Ads & more. Oversaw campaigns across diverse client verticals, driving performance with first-party data, strategic targeting, and KPI-focused reporting.
2024-2025
WeCall Media
Senior Performance Marketer
Managed 6-figure monthly media budgets across search, display, and programmatic. Led campaigns in healthcare, Medicare, and home services — focusing on qualified inbound lead generation and ROI.
2023-2024
Dentsu Creative
Product Manager
Launched new products across cross-functional teams. Owned roadmap, testing, research, and go-to-market strategies across data, UX, and engineering.
2022-2023
EasyHealth
Senior Product & Media Analyst
Launched new products across cross-functional teams. Owned roadmap, testing, research, and go-to-market strategies across data, UX, and engineering.
2017-2022
Tranzact
Associate Director of Paid Media
Led paid media strategy and reporting for $30M+ in spend. Delivered campaigns across search, native, contextual, and display with emphasis on profitability and transparency.
Certifications
Recognized expertise in agile product ownership and stakeholder alignment.
